SEO Course Syllabus

SEO Course Syllabus

SEO Course syllabus has been developed by Ingenious Academy keeping in mind, what is required in Industry today. Hence we keep our SEO Course syllabus update and make sure our students get in-depth knowledge of every topic 100% practical.

Our SEO course syllabus includes all Advertiser, Publisher, and Programming Advertising/ Adserver platforms. Even we train our students for Web development and App Development with all necessary skills they require to develop.

Introduction & Basics

We start from very scratch like what is internet, browser and how to use it.
  • Course Introduction
  • What is the Internet?
  • Browsers
  • Domain & Hosting
  • How to buy a domain, what you should know before and after buying the domain.
  • How to buy hosting, what you should know before and after buying the hosting

Website Development

We teach you every bit to develop your own website and we provide all necessary infrastructure like servers, subdomain, content, Photos, and more to create an awesome website
  • Set up your own domain and hosting
  • Get free Domain for learning from the ingenious academy
  • Necessary settings for domain and server
  • Installation of website
  • HTML
  • WordPress
  • Learn to create your own website
  • WordPress CMS – Basic & Advanced Development
  • Basic WordPress integration, necessary settings, basic website development on WordPress free themes.
  • Installation of premium themes, Website development on paid/Custom themes
  • Page builder plugin, page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, WhatsApp chat, live chat
  • Advance WordPress Development on paid themes
  • Automation, tweaks & tricks

Content Curation & Creation

Develop your own content, Curate from the internet, and make it unique and appealing to your audience. Learn for a Blog and even for your Service/Product page.
  • How to write effective content for articles
  • Create your content strategy for Product, Business or Services
  • Creating images, videos, curating data to use on pages.
  • Video Production & Editing
  • Image editing

SEO – Search Engine Optimization

  • How Search Engine works
  • Keyword Research
  • Keyword Competition & Position analysis
  • Product / Service analysis
  • Website & Page structure
  • On-page optimization factors
  • Redirection
  • Canonical
  • Off-page optimization factors
  • Rankbrain Optimization factors
  • Technical SEO
  • Local SEO
  • ORM
  • Multilingual & Multiregional SEO
  • Exception/Situation handling in SEO
  • Implement all SEO strategies on the website you have created
  • More than 50 tools
  • Get a free Web analytics/SEO analytics tool worth Rs.25000 

Google Webmaster

  • Setup a webmaster account for your website
  • Index pages on Google
  • Learn every aspect of the webmaster
  • SEO analytics

Google Tag Manager

  • Create a tag manager account
  • Creating tags, triggers
  • Testing on your website

Google Analytics

  • Creating a Google analytics account
  • Linking to a website with & without tag manager
  • Understanding visitors behavior
  • Geo settings
  • Web page arrival source and more