About Google AdWords

It is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Also create Display ads on a different website, Remarketing campaigns, Video ads & more. Since advertisers have to pay for these clicks, this is how Google makes money from search and advertisers get relevant customers through an effective marketing channel. for this, we will train you to understand Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics, payment terms CPC, CPM, CPL, CPA.

Google AdWords Training at ingenious Academy

100% Live Classroom Training Program

100% LIVE TRAINING

100% LIVE TRAINING

Every student get individual laptop/pc to learn, practice all modules and develop skills

CORPORATE EXPERIENCED TRAINER

CORPORATE EXPERIENCED TRAINER

Learn from 7+ Years experienced trainer. Build effective strategies and test them live

BECOME CERTIFIED DIGITAL MARKETER

BECOME CERTIFIED DIGITAL MARKETER

We teach you to learn beyond just certification. assistance for Google Certification

WORK AND SPEND ON LIVE CAMPAIGNS

WORK AND SPEND ON LIVE CAMPAIGNS

Create real campaigns for clients and learn.

Google AdWords course at ingenious Academy covers all activities of paid strategies over Google Search Network (GSN) as well as Google Display Network (GDN) such as Search Ads, Shopping Ads, Video Ads, Display marketing, Remarketing. Additionally, How to make strategies for brands or products with its built-in tools as well as other necessary tools. Our trainer will train by explaining each and every term, setting, buttons of Google AdWords that would make you eligible to become Google AdWords Certified professional. Moreover Google AdWords certification programs enables you to become Google certified Digital Marketing Professional.  Furthermore, after completion of the classroom Google AdWords Training, you will be confident to work especially for MNC’s, IT companies. You can also choose to work for  FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.

Additionally, Ingenious Academy recruitment team would be responsible for placement assistance of everyone who undergoes our training program.

OUR GOOGLE CERTIFIED AND PLACED STUDENTS

Join the Digital Marketing Certification Program and get 100% genuine placement Assistance

Priyanka Jadhav

Priyanka Jadhav

Google ads Certified

Bhagesh Gandhi  Google Adwords Certified

Bhagesh Gandhi

Google Ads Certified | Founder of Youtech Digital Marketing agency

Sachin Dhivar  Google Adwords Certified

Sachin Dhivar

Google Ads Certified | Self Employed

Yogesh Bharambe  Google Adwords Certified

Yogesh Bharambe

Google Ads Certified | Placed in Affinity X pune

Sagar Ingole  Google Adwords Certified

Sagar Ingole

Google Ads Certified | Entrepreneur

Shakeel Anwar Google Adwords Certified

Shakeel Anwar

Google Ads Certified | Self Employed

Archana Kayande

Archana Kayande

Google Ads Certified | Working in Dubai

Pravin Kale  Google Adwords Certified

Pravin Kale

Google Ads Certified

Komal Kandharkar  Google Adwords Certified

Komal Kandharkar

Google ads Certified | Working in Dubai

Poonam Sarode

Poonam Sarode

Google Ads Certified | Placed in Nocture and Kal Aaj Kal

Parvez Alam  Google Adwords Certified

Parvez Alam

Google Ads Certified

Aditya Aher  Google Adwords Certified

Aditya Aher

Google Ads Certified | Placed in Techinvento

Maithili Gagrani  Google Adwords Certified

Maithili Gagrani

Google Ads Certified

Jeevak Meshram Google Adwords Certified

Jeevak Meshram

Google Ads Certified

Arshad Shaha Google Adwords Certified

Arshad Shaha

Google Ads Certified

Bhairavi Kamble  Google Adwords Certified

Bhairavi Kamble

Google Ads certified | Placed in NIIT Aurangabad

Sandeep Kathar

Sandeep Kathar

Google Ads Certified

Kiranraj Tak  Google Adwords Certified Placed in aPLS

Kiranraj Tank

Google Certified | Placed in aPSL

Amol Dhakne Google Adwords Certified Placed in Websoft Global

Amol Dhakne

Google Adwords Certified | Placed in Websoft Global

Yashwant Deshmukh Google Adwords Certified

Yashwant Deshmukh

Google Adwords Certified| Started Own Agency

Abhijeet|Google Certified|Placed in Advids, Pune

Abhijeet Chobe

Google Ads Certified | Placed in AdVids Pune

Pankaj Gudhekar

Pankaj Gudhekar

Google Certified | Started his own Digital Marketing Agency

Harshad Waghmare

Harshad Waghmare

Google Ads Certified

Vaibhav Deshpande

Vaibhav Deshpande

Google Ads Certified

Syed Ubaid

Syed Ubaid

Google Ads Certified | Founder of Yellowcort

Sonam Patil

Sonam Patil

Google ads Certified | Placed in Osborn

Prashant Chapanerkar

Prashant Chapnerkar

Google Ads Certified | Entrepreneur

Parag Chaudhary

Parag Choudhary

Google Ads Certified

Sayed Usama

Syed Usama

Google Certified | Placed in Kriti Prakashan Limited

Nikhil Awalgaonkar

Nikhil Awalgaonkar

Google Ads Certified | Placed in Hitachi

Dayal Bedwal | Digital Marketing Student

Dayal Bedwal

Google Ads Certified

Akshay Kulkarni

Akshay Kulkarni

Google Ads Certified | Placed in Websoft Global

Mohini Zope

Google Ads Certified | Placed in Boost Media

Payal Somani | Google Certified Student placed in Boost Media

Payal Somani

Google Ads Certified | Placed in Boost Media

Priyanka Malusare | Digital Marketing Course student

Priyanka Malusare

Google Certified Student

Namrata Kulkarni | Diploma in Digital Marketing Student placed

Namrata Kulkarni

Google Ads Certified | Digital Marketing Course Student

Ankit Kawale | Digital Marketing student

Ankit Kawale

Google Certified | Entrepreneur

Minhaj Deshmukh | Google Ads Certified | Digital Marketing Student Placed in Dreams Creation

Minhaj Deshmukh

Google Certified | Placed in Dreams Creation

Ankita Sontakke| Digital Marketing student placed in Entropik Tech

Ankita Sontakke

Ankita Sontakke
Google Ads Certified
Placed in Entropik Tech

Sneha Jadhav Google Adwords Certified

Sneha Jadhav

Wordpress Developer

Sneha Jadhav

Google Adwords Certified

Who can join the Google AdWords Course?

Want to work as a freelancer

There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option.

Students from any stream

First of all digital marketing course doesn’t require any technical background or any programming language because most of all tools are available on the internet itself. To enroll for Digital Marketing classes at ingenious anyone who is familiar with computers and the internet can join. This is course is suitable for people from any field having a passion for marketing and wants to master in online marketing, build strategies, plan campaigns, analyze the potential with web analytics, justify ROI should join digital marketing classes.

Entrepreneurs and startup business

Who are looking for online as a channel or medium to sell there a product or make themselves available or visible to online users or customers should learn digital marketing classes. Customers are cautious about the purchase and do research on the internet before making a decision. So online marketing course teaches you methods and tools to analyze buying persona, that in depth for any micro-level location market.

Sales and Marketing professionals

Also who are striving for a better position in the organization due to eCommerce trend and diversified marketing strategies can also explore digital media marketing training. In today’s world, every brand is revamping their marketing strategies as they know their customers are now available online. Digital marketing course in ingenious academy trains and enables you to plan all kind of advertising campaigns to achieve your organizational goals.

Business development executives and Sales executives

Who are stuck with door to door sales job and want to switch in marketing jobs must go through digital marketing classes in Aurangabad.

Graduates and Post graduates

Final year students also who wants to get placed quickly with a good package should visit us to know more about our digital marketing classroom training program.

Management students

Since the everyday market is becoming tough, MBA, MCA and BBA students must adapt the Digital Era along with fundamentals of Management. As long as study concern online marketing profession consists of all core MBA streams (Marketing, HR and Finance). Especially for Marketing your Master degree is incomplete without our Digital marketing classes.

FEATURES OF GOOGLE ADWORDS COURSE

  • Basic computer, basic English this is all you need to learn Google Ads.
  • Daily 1-1.5hrs Mon-Fri.
  • Course duration for Google Ads course will be around 15-20 days.
  • Learn from Highly experienced industry experts as trainers.
  • Learn it from Google, Microsoft bing certified trainers.
  • Hands-on experience by spending money live on PPC-Google AdWord campaigns.
  • Google Adwords training on real-time projects
  • Google Adwords Training program designed for fresher’s as well as experienced professionals
  • Best infrastructural support with fully-facilitated computer labs, spacious classrooms with best seating facility and reliable internet facility available within the Institute for the students.
  • All practical lessons

COURSE CONTENT

  • Impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
  • Marketing funnel
  • CPC, CPM, CPL, CPA.
  • Coversion from CPC to ecpm, ecpa and vice versa.
  • Account creation
  • MCC- My client center creation
  • Adwords Hierarchy
  • Billing methods
  • RTB- Real-Time Bidding
  • Landing pages, landing page essentials,
  • A-B testing, Split testing
  • Understanding search campaign dynamics
  • Umbrella structure
  • Targeting, Budgets, Geotargeting
  • Keyword types
  • Ad copy structure, Ad extensions, Bidding, Ad ranks
  • Keyword planner tool, Traffic estimation tool
  • Keyword structure, shared a library, bulk edits, setting rules
  • Understanding key parameters to improve optimization, understanding impression shares, ad rank calculation, Optimisation for devices, location, time zones
  • Create a tag manager account
  • Creating tags, triggers
  • Testing on your website
  • Dynamic ads by google AdWords
  • Dynamic URL tracking
  • URL structure and parameters.
  • Display servers, display targeting parameters.
  • How to set up display ads effectively
  • CPC & CPM bids use
  • Differential bidding, target, and bid or bid only parameters
  • Remarketing tags, bidding strategies, groups etc, Google tag manager, cookies in remarketing
  • Conversion tracking code
  • Tracking assisted conversions and impressions
  • First click, last click analysis
  • Video ad formats, bidding , true view video ads, remarketing
  • Merchant center creation
  • Data feed creation
  • Merchant center AdWords linking
  • Shopping ad creation.
  • impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.
  • Bulk edits
  • Automated settings
  • scripts and more

TRAINERS PROFILE

Rohit Salunke

FOUNDER – INGENIOUS ACADEMY

A Computer Science graduate and Marketing Professional with more than 7 yrs of  Corporate experience in Digital Marketing, Social Media Marketing, SEO, Channel Marketing and Business Development. Additionally in E-commerce website development, strategy making, SEO and business consultant to some startup companies from Pune.

Currently, he works as a digital marketing consultant to many leading organizations as well as some startups. He is also passionate to impart his corporate experience with students so he works as a trainer in ingenious Academy.


He has served top brands in his career like

Walmart logo

Mahindra_Rise

asus logo

Trusted by over 500+ students

Join Ingenious Academy and we will help you succeed.