Google Ads Course2020-08-09 12:07
Google Ads Course
Search Engine Marketing
Work on Live Campaigns
Get Google Certified
Unique Training Method To Train You Unless You Understand
About google ads
It is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Also create Display ads on a different website, Remarketing campaigns, Video ads & more. Since advertisers have to pay for these clicks, this is how Google makes money from search and advertisers get relevant customers through an effective marketing channel. for this, we will train you to understand Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics, payment terms CPC, CPM, CPL, CPA.
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Digital Marketing Student
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Enjoy Our Companionship
As learners, people can enjoy great companionship from Ingenious Academy's mentors and educators. We can help you develop and grow at your best.
We have best infrastructure and facilities to train you and develop necessary skills for Search Engine Marketing. The demand of SEM in companies has been increase since past few years. We have more than 150+ tie-up companies, who need well trained candidates. In short they need candidates who knows how to create campaigns and they have experience of creating every Google Ads campaigns of each type.
We first train you how to create each campaign like, Search, Display, Youtube, Shopping also its subtype. After training you we give you project to create campaigns live with allotted budget. After that if you want to work upon real Digital Marketing Projects then we also provide you support & clients to work upon. If you work on projects of our agency Ingenious Marketing or Ingenious Academy project we will provide you internship letter of that duration you had been working.
Why to join us?
Why Ingenious Academy
Google AdWords course at ingenious Academy covers all activities of paid strategies over Google Search Network (GSN) as well as Google Display Network (GDN) such as Search Ads, Shopping Ads, Video Ads, Display marketing, Remarketing. Additionally, How to make strategies for brands or products with its built-in tools as well as other necessary tools. Our trainer will train by explaining each and every term, setting, buttons of Google AdWords that would make you eligible to become Google AdWords Certified professional. Moreover Google AdWords certification programs enables you to become Google certified Digital Marketing Professional. Furthermore, after completion of the classroom Google AdWords Training, you will be confident to work especially for MNC’s, IT companies. You can also choose to work for FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.
course content of Digital Marketing
Google Ads Course Syllabus
- Impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
- Marketing funnel
- CPC, CPM, CPL, CPA.
- Coversion from CPC to ecpm, ecpa and vice versa.
- Account creation
- MCC- My client center creation
- Adwords Hierarchy
- Billing methods
- RTB- Real-Time Bidding
- Landing pages, landing page essentials,
- A-B testing, Split testing
- Understanding search campaign dynamics
- Umbrella structure
- Targeting, Budgets, Geo-targeting
- Keyword types
- Ad copy structure, Ad extensions, Bidding, Ad ranks
- Keyword planner tool, Traffic estimation tool
- Keyword structure, shared a library, bulk edits, setting rules
- Understanding key parameters to improve optimization, understanding impression shares, ad rank calculation, Optimization for devices, location, time zones
- How Search Engine works
- Keyword Research
- Keyword Competition & Position analysis
- Product / Service analysis
- Website & Page structure
- On-page optimization factors
- Off-page optimization factors
- Rankbrain Optimization factors
- Technical SEO
- Local SEO
- Multilingual & Multiregional SEO
- Exception/Situation handling in SEO
- Implement all SEO strategies on website you have created
- More than 50 tools
- Get free Web analytics/SEO analytics tool worth Rs.25000
- Create a tag manager account
- Creating tags, triggers
- Testing on your website
- Dynamic ads by google AdWords
- Dynamic URL tracking
- URL structure and parameters.
- Display servers, display targeting parameters.
- How to set up display ads effectively
- CPC & CPM bids use
- Differential bidding, target, and bid or bid only parameters
- Remarketing tags, bidding strategies, groups etc, Google tag manager, cookies in remarketing
- Conversion tracking code
- Tracking assisted conversions and impressions
- First click, last click analysis
- Video ad formats, bidding , true view video ads, remarketing
- Discovery Ads with Youtube
- and more
- Merchant center creation
- Data feed creation
- Merchant center AdWords linking
- Shopping ad creation.
- impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.
- Bulk edits
- Automated settings
- scripts and more
100% Placement assistance
Make A Stunning Career in Digital Marketing
Features of Google Ads Course
- Basic computer, basic English this is all you need to learn Google Ads.
- Daily 1-1.5hrs Mon-Fri.
- Course duration for Google Ads course will be around 15-20 days.
- Learn from Highly experienced industry experts as trainers.
- Learn it from Google, Microsoft bing certified trainers.
- Hands-on experience by spending money live on PPC-Google AdWord campaigns.
- Google Adwords training on real-time projects
- Google Adwords Training program designed for fresher’s as well as experienced professionals
- Best infrastructural support with fully-facilitated computer labs, spacious classrooms with best seating facility and reliable internet facility available within the Institute for the students.
- All practical lessons
Who can join the Google Ads Course?
- Want to work as a freelancer
There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option.
Frequently Asked Questions
Most frequent questions and answers
Can I work as a Freelancer after Digital Marketing Course?
There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option. We believe in training you on live projects, where we let you handle client’s campaigns. During your Digital Marketing Course if you want to earn by working on freelancing projects of our digital marketing agency then we allow you and even pay you for the same.
Is this course beneficial for Entrepreneurs?
Who are looking for online as a channel or medium to sell there a product or make themselves available or visible to online users or customers should learn digital marketing classes. Customers are cautious about the purchase and do research on the internet before making a decision. So online marketing course teaches you methods and tools to analyze buying persona, that in depth for any micro-level location market.
Can students from any stream join Diploma in Digital Marketing?
First of all digital marketing course doesn’t require any technical background or any programming language because most of all tools are available on the internet itself. To enroll for Digital Marketing classes at ingenious anyone who is familiar with computers and the internet can join. This is course is suitable for people from any field having a passion for marketing and wants to master in online marketing, build strategies, plan campaigns, analyze the potential with web analytics, justify ROI should join digital marketing classes. So far we have students from every stream and even those who have completed their studies and doing digital marketing classes just for their interest in this stream.
Sales & Marketing professional can enhance their skills in Digital Marketing Classes?
Also who are striving for a better position in the organization due to eCommerce trend and diversified marketing strategies can also explore digital media marketing training. In today’s world, every brand is revamping their marketing strategies as they know their customers are now available online. Digital marketing course in ingenious academy trains and enables you to plan all kind of advertising campaigns to achieve your organizational goals.
Graduates & Post Graduates for placement
Final year students also who wants to get placed quickly with a good package should visit us to know more about our digital marketing classroom training program.
Managements students / MBA Students
Since the everyday market is becoming tough, MBA, MCA and BBA students must adapt the Digital Era along with fundamentals of Management. As long as study concern online marketing profession consists of all core MBA streams (Marketing, HR and Finance). Especially for Marketing your Master degree is incomplete without our Digital marketing classes.
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