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Google Ads Course

Search Engine Marketing

Learn from 9+ Years experienced trainer, Worked in Walmart, Mahindra & ASUS

Work on Live Campaigns

Not only just learn but work on real time live campaigns of Google ads. Create all kinds of ads such as shopping ads, display ads, search ads, video ads, mobile app ads and smart campaign ads.

Get Google Certified

Our Course is aligned to Google Ads Certification which is global certification in Digital Marketing field. Get 100% Assistance to crack this exam.

Unique Training Method To Train You Unless You Understand

The Digital Marketing Classroom training has designed to give 100% skills. The batch will not go further unless a doubts get resolved, even for a single person.

About google ads

It is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Also create Display ads on a different website, Remarketing campaigns, Video ads & more. Since advertisers have to pay for these clicks, this is how Google makes money from search and advertisers get relevant customers through an effective marketing channel. for this, we will train you to understand Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics, payment terms CPC, CPM, CPL, CPA.

 

I love their flexibility. Even when my request is too complicated to handle.

Madhura Dixit

Digital Marketing Student

"Best out of the best in the Digital Marketing field ..."

Ingenious Academy Logo

4.9/5.0

4.9/5
by 1500+ Students

Excellent guiding instructions. They are all great mentors at life & career

Bhagesh Gandhi

Entrepreneur

Together expand and grow

Enjoy Our Companionship

As learners, people can enjoy great companionship from Ingenious Academy's mentors and educators. We can help you develop and grow at your best.

We have best infrastructure and facilities to train you and develop necessary skills for Search Engine Marketing. The demand of SEM in companies has been increase since past few years. We have more than 150+ tie-up companies, who need well trained candidates. In short they need candidates who knows how to create campaigns and they have experience of creating every Google Ads campaigns of each type.

We first train you how to create each campaign like, Search, Display, Youtube, Shopping also its subtype. After training you we give you project to create campaigns live with allotted budget. After that if you want to work upon real Digital Marketing Projects then we also provide you support & clients to work upon. If you work on projects of our agency Ingenious Marketing or Ingenious Academy project we will provide you internship letter of that duration you had been working.

google adwords course course

Why to join us?

Why Ingenious Academy

Google AdWords course at ingenious Academy covers all activities of paid strategies over Google Search Network (GSN) as well as Google Display Network (GDN) such as Search Ads, Shopping Ads, Video Ads, Display marketing, Remarketing. Additionally, How to make strategies for brands or products with its built-in tools as well as other necessary tools. Our trainer will train by explaining each and every term, setting, buttons of Google AdWords that would make you eligible to become Google AdWords Certified professional. Moreover Google AdWords certification programs enables you to become Google certified Digital Marketing Professional. Furthermore, after completion of the classroom Google AdWords Training, you will be confident to work especially for MNC’s, IT companies. You can also choose to work for FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.

course content of Digital Marketing

Google Ads Course Syllabus

  • Impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
  • Marketing funnel
  •  
  • CPC, CPM, CPL, CPA.
  • Coversion from CPC to ecpm, ecpa and vice versa.
  • Account creation
  • MCC- My client center creation
  • Adwords Hierarchy
  • Billing methods
  • RTB- Real-Time Bidding
  • Landing pages, landing page essentials,
  • A-B testing, Split testing
  • Understanding search campaign dynamics
  • Umbrella structure
  • Targeting, Budgets, Geo-targeting
  • Keyword types
  • Ad copy structure, Ad extensions, Bidding, Ad ranks
  • Keyword planner tool, Traffic estimation tool
  • Keyword structure, shared a library, bulk edits, setting rules
  • Understanding key parameters to improve optimization, understanding impression shares, ad rank calculation, Optimization for devices, location, time zones
  •  
  • How Search Engine works
  • Keyword Research
  • Keyword Competition & Position analysis
  • Product / Service analysis
  • Website & Page structure
  • On-page optimization factors
  • Redirection
  • Canonical
  • Off-page optimization factors
  • Rankbrain Optimization factors
  • Technical SEO
  • Local SEO
  • ORM
  • Multilingual & Multiregional SEO
  • Exception/Situation handling in SEO
  • Implement all SEO strategies on website you have created
  • More than 50 tools
  • Get free Web analytics/SEO analytics tool worth Rs.25000
  • Create a tag manager account
  • Creating tags, triggers
  • Testing on your website
  • Dynamic ads by google AdWords
  • Dynamic URL tracking
  • URL structure and parameters.
  • Display servers, display targeting parameters.
  • How to set up display ads effectively
  • CPC & CPM bids use
  • Differential bidding, target, and bid or bid only parameters
  •  
  • Remarketing tags, bidding strategies, groups etc, Google tag manager, cookies in remarketing
  • Conversion tracking code
  • Tracking assisted conversions and impressions
  • First click, last click analysis
  • Video ad formats, bidding , true view video ads, remarketing
  • Discovery Ads with Youtube
  • Gmail
  • and more
  • Merchant center creation
  • Data feed creation
  • Merchant center AdWords linking
  • Shopping ad creation.
  • impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.
  • Bulk edits
  • Automated settings
  • scripts and more
Google Ads Course

100% Placement assistance

Make A Stunning Career in Digital Marketing

150+ tie-up companies around the world

Ingenious Academy has designed the Digital Marketing Course considering requirements of industry. We have tie-up companies which requires skilled candidates to handle their projects. Ingenious Academy trains you on live projects and make you industry ready.

Multiple projects to work upon during the course

You can work on real projects of clients during the course.

Upgrade your Resume

Its not only learning, you practice everyday and create stunning projects which gives you experience. You can even take freelance projects from our agency and earn money during Google Ads class and also get the internship

Features of Google Ads Course

  • Basic computer, basic English this is all you need to learn Google Ads.
  • Daily 1-1.5hrs Mon-Fri.
  • Course duration for Google Ads course will be around 15-20 days.
  • Learn from Highly experienced industry experts as trainers.
  • Learn it from Google, Microsoft bing certified trainers.
  • Hands-on experience by spending money live on PPC-Google AdWord campaigns.
  • Google Adwords training on real-time projects
  • Google Adwords Training program designed for fresher’s as well as experienced professionals
  • Best infrastructural support with fully-facilitated computer labs, spacious classrooms with best seating facility and reliable internet facility available within the Institute for the students.
  • All practical lessons

Who can join the Google Ads Course?

  • Want to work as a freelancer
  • There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option.

Frequently Asked Questions

Most frequent questions and answers

Can I work as a Freelancer after Digital Marketing Course?

There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option. We believe in training you on live projects, where we let you handle client’s campaigns. During your Digital Marketing Course if you want to earn by working on freelancing projects of our digital marketing agency then we allow you and even pay you for the same.

Is this course beneficial for Entrepreneurs?

Who are looking for online as a channel or medium to sell there a product or make themselves available or visible to online users or customers should learn digital marketing classes. Customers are cautious about the purchase and do research on the internet before making a decision. So online marketing course teaches you methods and tools to analyze buying persona, that in depth for any micro-level location market.

Can students from any stream join Diploma in Digital Marketing?

First of all digital marketing course doesn’t require any technical background or any programming language because most of all tools are available on the internet itself. To enroll for Digital Marketing classes at ingenious anyone who is familiar with computers and the internet can join. This is course is suitable for people from any field having a passion for marketing and wants to master in online marketing, build strategies, plan campaigns, analyze the potential with web analytics, justify ROI should join digital marketing classes. So far we have students from every stream and even those who have completed their studies and doing digital marketing classes just for their interest in this stream.

Sales & Marketing professional can enhance their skills in Digital Marketing Classes?

Also who are striving for a better position in the organization due to eCommerce trend and diversified marketing strategies can also explore digital media marketing training. In today’s world, every brand is revamping their marketing strategies as they know their customers are now available online. Digital marketing course in ingenious academy trains and enables you to plan all kind of advertising campaigns to achieve your organizational goals.

Graduates & Post Graduates for placement

Final year students also who wants to get placed quickly with a good package should visit us to know more about our digital marketing classroom training program.

Managements students / MBA Students

Since the everyday market is becoming tough, MBA, MCA and BBA students must adapt the Digital Era along with fundamentals of Management. As long as study concern online marketing profession consists of all core MBA streams (Marketing, HR and Finance). Especially for Marketing your Master degree is incomplete without our Digital marketing classes.

Trainer's

Rohit Salunke

Founder & Director of Ingenious Academy
A Computer Science graduate and Marketing Professional with more than 7 yrs of Corporate experience in Digital Marketing, Social Media Marketing, SEO, Channel Marketing and Business Development. Additionally in E-commerce website development, strategy making, SEO and business consultant to some startup companies from Pune.

Currently, he works as a digital marketing consultant to many leading organizations as well as some startups. He is also passionate to impart his corporate experience with students so he works as a trainer in ingenious Academy.

People are praising Ingenious Academy

What make they love us?

Rahul Kedare - Digital Marketing Course 2020 Student Placed in July 2020
Rahul Kedare
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Placed in Dubai
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Kiranraj
Placed in apls
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Entrepreneur
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Bhairavi
Placed in NIIT
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Placed in atidiv
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Maithili
Giantview Pvt Ltd
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Sagar
Freelancer
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Priyanka
Dreams Creation
diploma in digital marketing course student - sangram jagtap
Sangram
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Google Ads Course

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Digital Marketing trainer worked in walmart
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