Google Ads Course Syllabus

Google Ads Course Syllabus

We have best infrastructure and facilities to train you and develop necessary skills for Search Engine Marketing. The demand of SEM in companies has been increase since past few years. We have more than 150+ tie-up companies, who need well trained candidates. In short they need candidates who knows how to create campaigns and they have experience of creating every Google Ads campaigns of each type.

We first train you how to create each campaign like, Search, Display, Youtube, Shopping also its subtype. After training you we give you project to create campaigns live with allotted budget. After that if you want to work upon real Digital Marketing Projects then we also provide you support & clients to work upon. If you work on projects of our agency Ingenious Marketing or Ingenious Academy project we will provide you internship letter of that duration you had been working.

Introduction & Basics

  • Google’s networks and advertising programmes
  • Key concepts in Google AdWords

  • Google’s Enhanced AdWords Campaigns

Payment Terms

  • About Payment Methods For Google Ads
  • About Payment Profiles
  • Set – up a backup payment method in Google ads
  • About billing transfer pages
  • About money transfer

Google ads platform introduction

  • Keyword discovery and mining

  • Building profitable AdWords campaigns

  • AdWords campaign optimization cycle

  • Effective ads and landing pages

Search Engine Optimization -SEO

  • Associated tools and resources

  • Website Planning and Creation
  • Basics of developing and designing a website.
  • Usability & user experience of a website.

Google Tag Manager

  • Introduction to Google Tag Manager
  •  What is Google Tag Manager?
  •  Google Tag Manager Installation Guide
  •  Google Tag Manager (GTM) Interface Overview
  •  Admin Panel Overview
  • Workspace Panel Overview
  •  Publish a Tag with Google Tag Manager
  •  Auto-Event Tracking with Google Tag Manage
  • Conversion Tracking with Google Tag Manager
  •  Implementing Google Analytics Tags
  • The Best Google Tag Manager Resources

Dynamic Ads

Display Ads

  • Setting a Display Network Camp
  •  Types of Targeting
  •  Keyword Based
  •  Interest and Remarketing
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  •  Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats


  • Targeting audience
  • Remarketing using Google Adword
  • Dynamic Remarketing using Adwords and industry specific
  • Retargeting using Facebook

Conversion tracking

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports

Video ads

  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Reporting and Analysis

Discovery Ads

  • Sign in to your Google Ads account
  • Make Campaigns
  • Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’.
  • Select the Discovery campaign type.

Shopping Ads

  • Getting Started with Shopping campaigns and your google Ads account
  • Google ads setting and account linking
  • Set up shopping Ads
  • Create your shopping campaigns

Performance Metrics

Automated settings & more