Digital Marketing Course Syllabus

Digital Marketing Course Syllabus

Digital Marketing Advanced Diploma course syllabus has been developed by Ingenious Academy keeping in mind, what is required in industry today. Hence we keep our Digital Marketing Course syllabus update and make sure our students get in-depth knowledge of every topic 100% practical.

Our Digital Marketing course syllabus includes all Advertiser, Publisher, and Programming Advertising/ Adserver platforms. Even we train our students for Web development and App Development with all necessary skills they require to develop.

Introduction & Basics

We start from very scratch like what is internet, browser and how to use it.
  • Course Introduction
  • What is the Internet?
  • Browsers
  • Domain & Hosting
  • How to buy a domain, what you should know before and after buying the domain.
  • How to buy hosting, what you should know before and after buying the hosting

Website Development

We teach you every bit to develop your own website and we provide all necessary infrastructure like servers, subdomain, content, Photos, and more to create an awesome website
  • Set up your own domain and hosting
  • Get free Domain for learning from the ingenious academy
  • Necessary settings for domain and server
  • Installation of website
  • HTML
  • WordPress
  • Learn to create your own website
  • WordPress CMS – Basic & Advanced Development
  • Basic WordPress integration, necessary settings, basic website development on WordPress free themes.
  • Installation of premium themes, Website development on paid/Custom themes
  • Page builder plugin, page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, WhatsApp chat, live chat
  • Advance WordPress Development on paid themes
  • Automation, tweaks & tricks

Content Curation & Creation

Develop your own content, Curate from the internet, and make it unique and appealing to your audience. Learn for a Blog and even for your Service/Product page.
  • How to write effective content for articles
  • Create your content strategy for Product, Business or Services
  • Creating images, videos, curating data to use on pages.
  • Video Production & Editing
  • Image editing

SEO – Search Engine Optimization

  • How Search Engine works
  • Keyword Research
  • Keyword Competition & Position analysis
  • Product / Service analysis
  • Website & Page structure
  • On-page optimization factors
  • Redirection
  • Canonical
  • Off-page optimization factors
  • Rankbrain Optimization factors
  • Technical SEO
  • Local SEO
  • ORM
  • Multilingual & Multiregional SEO
  • Exception/Situation handling in SEO
  • Implement all SEO strategies on the website you have created
  • More than 50 tools
  • Get a free Web analytics/SEO analytics tool worth Rs.25000

Google Webmaster

  • Setup a webmaster account for your website
  • Index pages on Google
  • Learn every aspect of the webmaster
  • SEO analytics

Google Tag Manager

  • Create a tag manager account
  • Creating tags, triggers
  • Testing on your website

Google My Business

  • Setup my business account
  • Optimize for local business
  • Handle reviews, photos, info

Marketing Fundamentals

  • Make a business plan
  • How to make strategies for product
  • Cost evaluation
  • How to create cost-effective marketing plans
  • Online marketing fundamentals – CPM, CPC, CPA, etc.

Search Engine Marketing

  • Understanding the fundamentals of Ad-exchange
  • How Google ad network works
  • What is the business model of a Search Engine?
  • Advertisers & Publishers Role in Ad Exchange

Google Ads

  • Setup Google Ads account of your own
  • Learning Search Advt campaign
  • Learning Display Advt campaign
  • Learning Video Advt campaign
  • Learning Shopping Advt campaign
  • Learning Remarketing Advt campaign
  • Other advanced options in Google Ads
  • Creating real campaigns each for clients
  • You can apply for Google Ads certification

Paid Campaign Project analytics

  • Reporting and analytics of projects you have created in Google ads.


  • Basics of Facebook
  • Facebook User account basics
  • how to use Facebook organically
  • Facebook Business Manager Account
  • Page creation
  • Content strategy
  • Hashtags
  • Facebook applications
  • Paid advertisements
  • Create real campaigns for real clients
  • Analytics
  • Facebook Developers
  • API integration
  • Customer re-engagement through Facebook apps


  • Organic Strategies
  • Hashtags
  • Instagram Ads
  • Automation
  • Grey hat Strategies

Advance Android

  • How to use Twitter organically
  • How people make followers
  • How to get your content noticed by people
  • Tweetdeck
  • Monitoring and analysis
  • Twitter paid ads
  • Twitter API integration

Linked In

  • Create your professional profile
  • How to use your profile organically
  • How to use LinkedIn for business
  • Slideshare, Page creation, Groups creation
  • Linkedin paid
  • LinkedIn app integration


  • Creating Youtube channel
  • Video creations
  • White hat and black hat practices
  • Video editing
  • Channel Monetization
  • Increase viewers
  • Increase views
  • Increase Subscribers

Social Media Monitoring & Analytics

  • Hootsuite
  • Buffer

Digital Asset Management

  • Use of DAM
  • How to install DAM & use


  • Learn to use CRM for a company
  • Create your project, manage and report
  • Setup for your own agency / Company

Programmatic Advertising

  • Introduction
  • History
  • DSP
  • SSP


  • Ad server basics and installation.(Openx training)
  • Display banner
  • Understanding and implementing banner ad codes
  • Geo-targeting, frequency capping, pixel tracking, conversions

Google Ad Manager – DFP

  • Using Ad Manager for Direct advertising
  • Monitize your website

Google Adsense

  • Setup Google Adsense account
  • Monetization basics
  • Strategies to monetize website quickly
  • Strategies to monetize Youtube quickly
  • Operate Adsense account
  • Block unnecessary advertisers
  • Reporting

Affiliate Marketing

  • Affiliate marketing fundamentals
  • Affiliate platforms available to earn money
  • Use affiliate on your web/App to earn money
  • Create your own affiliate tools to advertise
  • Other affiliate strategies
  • Black hat techniques for affiliate
  • Drop Shipping & other techniques

Influencer Marketing

  • Become influencer
  • Find influencer for your Brand

Email Marketing

  • Email Marketing Strategy
  • Mail server working
  • Hard Bounce, Soft Bounce, Open rate, inbox, spam
  • Mail Chimp – Sending mail, use templates, landing pages, lead capturing
  • Mail Automation.

Mobile Marketing

  • Mobile Marketing Introduction
  • Bulk SMS strategies
  • Whatsapp Marketing
  • Auto Call, SMS integration
  • Creating an Android application and testing on a smartphone
  • App store optimization
  • App promotion
  • SMS marketing

Google AdMob

  • Setup Admob account
  • Insert advts on android app you created
  • Black hat techniques to earn money from android app

Analytics & Reporting

  • Analyzing performance of your assets and its activities.
  • Setting up Goals
  • Creating Necessary Templates
  • Additional Updates though video links.

Google Analytics

  • Creating a Google analytics account
  • Linking to a website with & without tag manager
  • Understanding visitors behavior
  • Geo settings
  • Web page arrival source and more