ABOUT DIGITAL MARKETING

Digital Marketing is the modern way of promoting products or services and brands through various forms of electronic media such as internet marketing, mobile marketing, also display ads etc.  Needless to say, online marketing is an effective way of reaching a large number of customers in less time. And comparatively, it incurs the low cost of investment. Since ingenious Academy believes in the importance of the digital world, it helps you understand this with the help of digital marketing classes.

WHY DIGITAL MARKETING?

As per the statistics, today 3 in 5 people in Asia and Pacific use the internet. While India has become the second-biggest smartphone market in terms of active unique smartphone users, it has crossed 220 million users. Eventually, it has become habitual to check the information online either to find the route, address. People also search for the best restaurant or shops or services nearby on the internet. As a result of this, demands from advertisers are increasing in digital media. Though Digital marketing has previously been a mere subject among the syllabus of marketing courses, it has now emerged as a standalone subject.

Digital Marketing Training at ingenious Academy

100% Live Classroom Training Program

100% LIVE TRAINING

100% LIVE TRAINING

Every student get individual laptop/pc to learn, practice all modules and develop skills

DEVELOP WEBSITE & APP

DEVELOP WEBSITE & APP

Every student will be provided individual domain with his name to create their own website.

CORPORATE EXPERIENCED TRAINER

CORPORATE EXPERIENCED TRAINER

Learn from 7+ Years experienced trainer. Build effective strategies and test them live

BECOME CERTIFIED DIGITAL MARKETER

BECOME CERTIFIED DIGITAL MARKETER

We teach you to learn beyond just certification. assistance for Google, Bing, Facebook Certification

WORK AND SPEND ON LIVE CAMPAIGNS

WORK AND SPEND ON LIVE CAMPAIGNS

Every student will be provided individual domain with his name to create their own website.

100% PLACEMENT ASSISTANCE

100% PLACEMENT ASSISTANCE

More than 100 Tie-up companies are waiting for right Digital Marketer

Digital marketing course ingenious Academy covers all activities of online marketing such as SEOGoogle Adwords, Display marketing, Remarketing. Additionally, other topics include Social media marketing, Email Marketing and also some other tools. Moreover, digital marketing certification programs enable you to become a Google certified Digital Marketing Professional.  Furthermore, after completion of the classroom digital marketing course, you will be confident to work especially for MNC’s, IT companies. You can also choose to work for  FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.

Additionally, the Ingenious Academy recruitment team would be responsible for the placement assistance of everyone who undergoes our training program.

OUR GOOGLE CERTIFIED AND PLACED STUDENTS

Join the Digital Marketing Certification Program and get 100% genuine placement Assistance

Priyanka Jadhav

Priyanka Jadhav

Google ads Certified

Bhagesh Gandhi  Google Adwords Certified

Bhagesh Gandhi

Google Ads Certified | Founder of Youtech Digital Marketing agency

Sachin Dhivar  Google Adwords Certified

Sachin Dhivar

Google Ads Certified | Self Employed

Yogesh Bharambe  Google Adwords Certified

Yogesh Bharambe

Google Ads Certified | Placed in Affinity X pune

Sagar Ingole  Google Adwords Certified

Sagar Ingole

Google Ads Certified | Entrepreneur

Shakeel Anwar Google Adwords Certified

Shakeel Anwar

Google Ads Certified | Self Employed

Archana Kayande

Archana Kayande

Google Ads Certified | Working in Dubai

Pravin Kale  Google Adwords Certified

Pravin Kale

Google Ads Certified

Komal Kandharkar  Google Adwords Certified

Komal Kandharkar

Google ads Certified | Working in Dubai

Poonam Sarode

Poonam Sarode

Google Ads Certified | Placed in Nocture and Kal Aaj Kal

Parvez Alam  Google Adwords Certified

Parvez Alam

Google Ads Certified

Aditya Aher  Google Adwords Certified

Aditya Aher

Google Ads Certified | Placed in Techinvento

Maithili Gagrani  Google Adwords Certified

Maithili Gagrani

Google Ads Certified

Jeevak Meshram Google Adwords Certified

Jeevak Meshram

Google Ads Certified

Arshad Shaha Google Adwords Certified

Arshad Shaha

Google Ads Certified

Bhairavi Kamble  Google Adwords Certified

Bhairavi Kamble

Google Ads certified | Placed in NIIT Aurangabad

Sandeep Kathar

Sandeep Kathar

Google Ads Certified

Kiranraj Tak  Google Adwords Certified Placed in aPLS

Kiranraj Tank

Google Certified | Placed in aPSL

Amol Dhakne Google Adwords Certified Placed in Websoft Global

Amol Dhakne

Google Adwords Certified | Placed in Websoft Global

Yashwant Deshmukh Google Adwords Certified

Yashwant Deshmukh

Google Adwords Certified| Started Own Agency

Abhijeet|Google Certified|Placed in Advids, Pune

Abhijeet Chobe

Google Ads Certified | Placed in AdVids Pune

Pankaj Gudhekar

Pankaj Gudhekar

Google Certified | Started his own Digital Marketing Agency

Harshad Waghmare

Harshad Waghmare

Google Ads Certified

Vaibhav Deshpande

Vaibhav Deshpande

Google Ads Certified

Syed Ubaid

Syed Ubaid

Google Ads Certified | Founder of Yellowcort

Sonam Patil

Sonam Patil

Google ads Certified | Placed in Osborn

Prashant Chapanerkar

Prashant Chapnerkar

Google Ads Certified | Entrepreneur

Parag Chaudhary

Parag Choudhary

Google Ads Certified

Sayed Usama

Syed Usama

Google Certified | Placed in Kriti Prakashan Limited

Nikhil Awalgaonkar

Nikhil Awalgaonkar

Google Ads Certified | Placed in Hitachi

Dayal Bedwal | Digital Marketing Student

Dayal Bedwal

Google Ads Certified

Akshay Kulkarni

Akshay Kulkarni

Google Ads Certified | Placed in Websoft Global

Mohini Zope

Google Ads Certified | Placed in Boost Media

Payal Somani | Google Certified Student placed in Boost Media

Payal Somani

Google Ads Certified | Placed in Boost Media

Priyanka Malusare | Digital Marketing Course student

Priyanka Malusare

Google Certified Student

Namrata Kulkarni | Diploma in Digital Marketing Student placed

Namrata Kulkarni

Google Ads Certified | Digital Marketing Course Student

Ankit Kawale | Digital Marketing student

Ankit Kawale

Google Certified | Entrepreneur

Minhaj Deshmukh | Google Ads Certified | Digital Marketing Student Placed in Dreams Creation

Minhaj Deshmukh

Google Certified | Placed in Dreams Creation

Ankita Sontakke| Digital Marketing student placed in Entropik Tech

Ankita Sontakke

Ankita Sontakke
Google Ads Certified
Placed in Entropik Tech

Sneha Jadhav Google Adwords Certified

Sneha Jadhav

WordPress Developer

Sneha Jadhav

Google Adwords Certified

Who can join the Digital Marketing Course?

Want to work as a freelancer

There are thousands of jobs freelancing sites offer for SEO, Google Adwords, Email Marketing, Mobile app optimization, App store optimization. So if you want to work from home or looking for a project-based job then digital marketing course at ingenious Academy proves to be a wise option.

Students from any stream

First of all digital marketing course doesn’t require any technical background or any programming language because most of all tools are available on the internet itself. To enroll for Digital Marketing classes at ingenious anyone who is familiar with computers and the internet can join. This is course is suitable for people from any field having a passion for marketing and wants to master in online marketing, build strategies, plan campaigns, analyze the potential with web analytics, justify ROI should join digital marketing classes.

Entrepreneurs and startup business

Who are looking for online as a channel or medium to sell there a product or make themselves available or visible to online users or customers should learn digital marketing classes. Customers are cautious about the purchase and do research on the internet before making a decision. So online marketing course teaches you methods and tools to analyze buying persona, that in depth for any micro-level location market.

Sales and Marketing professionals

Also who are striving for a better position in the organization due to eCommerce trend and diversified marketing strategies can also explore digital media marketing training. In today’s world, every brand is revamping their marketing strategies as they know their customers are now available online. Digital marketing course in ingenious academy trains and enables you to plan all kind of advertising campaigns to achieve your organizational goals.

Business development executives and Sales executives

Who are stuck with door to door sales job and want to switch in marketing jobs must go through digital marketing classes in Aurangabad.

Graduates and Post graduates

Final year students also who wants to get placed quickly with a good package should visit us to know more about our digital marketing classroom training program.

Management students

Since the everyday market is becoming tough, MBA, MCA and BBA students must adapt the Digital Era along with fundamentals of Management. As long as study concern online marketing profession consists of all core MBA streams (Marketing, HR and Finance). Especially for Marketing your Master degree is incomplete without our Digital marketing classes.

Features of Digital Marketing Course

  • 2.5 to 3 months program, 1-1.5 hrs each day Mon-Fri
  • Learn from scratch
  • Learn from Highly experienced Industry experts as trainers.
  • Learn it from Google, Microsoft bing certified trainers.
  • 100% Placement assistance
  • Real projects
  • Digital Marketing program designed for fresher’s as well as experienced professionals
  • Best infrastructural support with fully-facilitated computer labs, spacious classrooms with best seating facility and reliable internet facility available within the Institute for the students.
  • All practical lessons

COURSE CONTENT

  • What is the Internet?
  • Browsers
  • Domain & Hosting
  • How to buy a domain, what you should know before and after buying the domain.
  • How to buy hosting, what you should know before and after buying the hosting
  • Setup your own domain and hosting
  • Get free Domain for learning from the ingenious academy
  • Necessary settings for domain and server
  • Installation of website
  • HTML
  • WordPress
  • Learn to create your own website

Basic WordPress integration, necessary settings, basic website development on WordPress free themes.

Installation of premium themes, Website development on paid/Custom themes

Page builder plugin, page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, WhatsApp chat, live chat

  • How to write effective content for articles
  • Create your content strategy for Product, Business or Services
  • Creating images, videos, curating data to use on pages.
  • How Search Engine works
  • On-page optimization
  • Off-page optimization
  • Technical SEO
  • Local SEO
  • ORM
  • Exception/Situation handling in SEO
  • Implement all SEO strategies on website you have created
  • Create a tag manager account
  • Creating tags, triggers
  • Testing on your website
  • Setup webmaster account for your website
  • Index pages on Google
  • Learn every aspects of webmaster
  • SEO analytics
  • Setup my business account
  • Optimize for local business
  • Handle reviews, photos, info
  • Make a business plan
  • How to make strategies for product
  • Cost evaluation
  • How to create cost-effective marketing plans
  • Online marketing fundamentals – CPM,CPC,CPA, etc.
  • Understanding the fundamentals of Ad-exchange
  • How Google ad network works
  • Setup Google Ads account of your own
  • Learning Search Advt campaign
  • Learning Display Advt campaign
  • Learning Video Advt campaign
  • Learning Shopping Advt campaign
  • Learning Remarketing Advt campaign
  • Other advanced options in Google Ads
  • Creating real campaigns each for clients
  • You can apply for Google Ads certification
  • Social Media Marketing fundamentals
  • How to use SMM strategies for different products/services
  • Hashtags
  • Content for Social networks
  • Basics of Facebook
  • how to use Facebook organically
  • Page creation
  • Content strategy
  • Hashtags
  • Facebook applications
  • Paid advertisements
  • Create real campaigns for real clients
  • Analytics
  • How to use Twitter organically
  • How people make followers
  • How to get your content noticed by people
  • Monitoring and analysis
  • Twitter paid ads
  • Create your professional profile
  • How to use your profile organically
  • How to use LinkedIn for business
  • Slideshare, Page creation, Groups creation
  • Linkedin paid
  • Creating Youtube channel
  • Video creations
  • White hat and black hat practices
  • Video editing
  • Channel Monetization
  • Increase viewers
  • Increase views
  • Increase Subscribers
  • Ad server basics and installation.(Openx training)
  • display banner
  • Understanding and implementing banner ad codes
  • Geo-targeting, frequency capping, pixel tracking, conversions
  • Affiliate marketing fundamentals
  • Affiliate platforms available to earn money
  • Use affiliate on your web/App to earn money
  • Create your own affiliate tools to advertise
  • Other affiliate strategies
  • Black hat techniques for affiliate
  • Setup Google Adsense account
  • Monetization basics
  • Strategies to monetize website quickly
  • Strategies to monetize Youtube quickly
  • Operate Adsense account
  • Block unnecessary advertisers
  • Reporting
  • Creating a Google analytics account
  • Linking to a website with & without tag manager
  • Understanding visitors behavior
  • Geo settings
  • Web page arrival source and more
  • Email Marketing Strategy
  • Mail server working
  • Hard Bounce, Soft Bounce, Open rate, inbox, spam
  • Mail Chimp – Sending mail, use templates, landing pages, lead capturing
  • Mail Automation.
  • Creating an Android application and testing on a smartphone
  • App store optimization
  • App promotion
  • SMS marketing
  • Setup Admob account
  • Insert advts on android app you created

We have divided our digital marketing course syllabus for Advertisers and for Publishers.

For Advertisers – Digital Marketing Course to Advertise your Product/Service

First, we work upon Organic strategies to for your website or app later we learn advertising fundamentals to become best in making strategies and then we start learning platforms for advertisers (more details are given in Digital marketing course content below).
Learning platforms like Google ads, Facebook and all mentioned in digital marketing course are not difficult, even Google or Facebook itself will teach you how to use these platforms. The difference is you will learn the best practices to make your advertising campaigns successful from an experienced trainer, who will teach you everything which he has learned in his successful Digital marketing career.

That’s not enough, we will give you access to our accounts to create real advertising campaigns with real money. Our focus is to make industry ready, skilled professionals who can handle any projects in the future.

For Publishers – Digital Marketing Training for those who want to earn from their blog/youtube etc.

Digital Marketing training also includes training for those who have the interest to make money online, earn from blogs or mobile applications or from affiliate and any possible ways. Whether it’s on our domain, your personal domain, the Android app you have created or youtube channel. We give all necessary expertise to make this work for you and you earn money from these platforms.

There are some black hat ways to get results you desire, which isn’t recommended but we teach you the methods people are using to earn money and that an eye opener so that you must not get in the trap of these fake businesses.

TRAINERS PROFILE

Rohit Salunke

FOUNDER – INGENIOUS ACADEMY

A Computer Science graduate and Marketing Professional with more than 7 yrs of  Corporate experience in Digital Marketing, Social Media Marketing, SEO, Channel Marketing and Business Development. Additionally in E-commerce website development, strategy making, SEO and business consultant to some startup companies from Pune.

Currently, he works as a digital marketing consultant to many leading organizations as well as some startups. He is also passionate to impart his corporate experience with students so he works as a trainer in ingenious Academy.


He has served top brands in his career like

Walmart logo

Mahindra_Rise

asus logo

Trusted by over 500+ students

Join our community of students around the world helping you succeed.

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