Career In Digital Marketing
Today, everyone follows what others say, as there are so many career options to choose from, you must have to choose wisely among all those options. The above image shows the current situation of most of the people who fed up of their jobs. But they you can do your career by choosing Digital Marketing.Now days, everyone is using internet facilities for doing their day to day life routines. It might be for going movie or for searching anything you want.
If there is recession period, then there is job scarcity and uncertainty of jobs, so, here you can give a fresh start to set of skills for future proof career, provides not only security but also interest. There are many big companies who hiring the digital professionals for multinationals, national brands.
There’s 150,000 digital jobs predicted by 2020 and not enough digital marketing professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re getting the job for a career where demand exceeds supply.
It is very surprising that this is the state of affairs in the country because the opportunities for a Digital Marketing professional are huge in India right now. A fresh graduate can easily obtain a role with a salary close to 25K per month to 6 Lacs per annum,while experienced professionals can command remunerations in the range of 20 lakhs – 75 per annum.
Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look now and beyond.
A Digital Marketing Professional needs to have following skill sets:
- Analytical Skills
- Written Communication Skills
- Hunger for Learning
- Quick Learner
- Passion for Digital Media
- Comfort with Technology
- Social in Nature
- Willingness to Experiment
Now we will have a look at the salaries offered for digital marketing professionals and the various job positions available under digital marketing.
Positions in the field of Digital Marketing:
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
Digital Marketing Manager
Primary roles of Digital Marketing manager :
- Creating strategies to increase traffic on website keep tracking on conversions and improving percentage.
- SEO,SEM, Social Media Marketing , creating strategies to raise awareness of brand.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
You must have 5+ yrs experience, and the projects you have done, all the strategies you have used in those will be added more value into it.
You don’t need to have the certification or done MBA for this, companies will hire you based on your previous work you have done.
You can earn in the range is from 15 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 8 lakhs per annum in small companies.
Content Marketing Manager
Content Marketing Manager responsible for content for blogs, posts, email communication, video marketing, sales page copywriting, a little bit of PR, eBook publications and guest blogging.
You can do content writing jobs as a freelancer who write content by working from home or as a part time job.
If you have 3-5 years of experience then, youwill earn between 10-15 lakhs per annum on average. There is no requirement of any special course or degree for this position.
Inbound Marketing Manager
This person will be in charge of overseeing marketing and content activity on a day to day basis, liaising with the content strategist and other members of the team to deliver marketing messages and content.
Their primary focus is to ensure that every piece of communication about the company is in line with the company’s brand guidelines and objectives, and that all messaging is consistent, seamless and integrated with the rest of the marketing plan.
This person will pay meticulous attention to detail, possess strong management skills, as well as a very good understanding of digital marketing and branding.
They also need to be aware of all online and offline marketing and sales activity going on at the company, and have a very good knowledge of the products or services provided by the company.
Social Media Marketing Expert
Social media includes Facebook, Twitter,instagram and other social media platforms. You have to spread the content using these social media channels. You can create the ad of your business and can run the paid campaigns on Facebook to generate traffic on your website by providing some exciting offers to them.
Search Engine Marketer / Specialist(SEM)
Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords.
In big companies, a dedicated SEM specialist is needed and sometimes require a team for search engine marketers. In case of small companies, digital marketing manager done the work of search engine marketing, or outsourced it from any digital marketing company for running the campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for paid search engine marketing campaigns.
There is no specific range for the years of experience required for a search marketing expert. Small companies hire freshers but some established companies need people with several years of experience.
Search Engine Optimizer (SEO Executive)
Through search engine optimization, you can get high ranking on Google search engine rather than organic traffic through spending money on Google Ads.In this role, you have to do keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.
An SEO expert should have experience in using the various kinds of SEO tools in the market. Here, kwfinder is a tool where you can search the keyword and optimize your content based on the traffic on that keyword search.There are plenty of tools which will help you improve your performance in the search engines.
Conversion Rate Optimizer
Conversion rate optimization is the art of increasing the conversion ratio in each stage of the marketing funnel. The CRO expert can be just another person in the digital marketing team but he/she will work with various people. For example, a CRO expert can help the inbound marketing manager in creating landing pages that convert well.
A CRO Expert uses various tools to achieve higher conversions. Heat map tools such as CrazyEgg.com give insights on how people interact with landing pages. Optimizely.com helps split test various elements on the web pages to find out which colors and text give better conversions.
Increasing conversion rate is important at each stage of the funnel. The ad copy or the site title should attract more clicks, the visitors should convert into leads, and the leads should convert into paying customers.
Similar to a CRO expert, a copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, help the content team refine their content for better reception.
Many organizations do not have a dedicated copywriter in the team. Sometimes the CRO expert who has copy writing skills can do the job of a copywriter.
After knowing all these things, you will get clear idea about career in digital marketing. You must choose this as your career and get the job you love to do and let people pay you for your dream job.