Google Adwords Course

About Google adwords

It is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Also create Display ads on different website, Remarketing campaings, Video ads & more. Since advertisers have to pay for these clicks, this is how Google makes money from search and advertisers get relevant customers through effective marketing channel. for this we will train you to understand Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics, payment terms CPC, CPM, CPL, CPA.

Google adwords Training at ingenious Academy

Work & Spend on PPC

We will train you by spending money live on PPC-Google adword campaigns.

Domain and hosting to practice

Every student will be provided individual domain with his name to create their own website.

Training on projector and laptops

Hands on experience learning on projector screen, wi-fi equipped classrooms and laptops for each student.

Google & Microsoft Bing Certification

We teach you to learn beyond just certification. assistance for Google adwords, Analytics, Microsoft bing ads certification.

Google AdWords course at ingenious Academy covers all activities of paid strategies ove Google Search Network (GSN) as well as Google Display Network (GDN) such as Search Ads, Shopping Ads, Video Ads, Display marketing, Remarketing. Additionally, How to make strategies for brands or products with its built in tools as well as other necessary tools. Our trainer will train by explaining each and every terms, settings, buttons of google adwords that would make you eligible to become Google adwords Certified professional. Moreover Google adwords certification programs enables you to become Google certified Digital Marketing Professional.  Futhermore after completion of the classroom Google AdWords Training you will be confident to work especially for MNC’s, IT companies. You can also choose to work for  FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.

Additionally, Ingenious Academy recruitment team would be responsible for placement assistance of everyone who undergoes our training program.

Features of Google Adwords course at ingenious academy:

  • Learn from Highly experienced industry experts as trainers.
  • Learn it from Google, Microsoft bing certified trainers.
  • Hands on experience by spending money live on PPC-Google adword campaigns.
  • Google Adwords training on real-time projects
  • Google Adwords Training program designed for fresher’s as well as experienced professionals
  • Best infrastructural support with fully-facilitated computer labs, spacious classrooms with best seating facility and reliable internet facility available within the institute for the students.
  • All practical lessons

Eligibility for Google Adwords course

  • Any Graduate, postgraduate, Working professional, Business owners can benefit out of the Google Adword training course at ingenious academy

Google adwords Course Content

• impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics • Marketing funnel
• CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.
• Account creation, MCC- My client center creation, Adwords Hierarchy, Billing methods, RTB- Real Time Bidding, Landing pages, landing page essentials, A-B testing, Split testing
• Understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting • keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks • keyword planner tool. Traffic estimation tool • keyword structure, shared library, bulk edits, setting rules • Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation,Optimisation for devices, location, time zones
Dynamic ads by google adwords, Dynamic URL tracking, URL structure and parameters.
• Display servers, display targeting parameters. How to set up display ads effectively • CPC & CPM bids use • Differential bidding, target and bid or bid only parameters
• remarketing tags, bidding strategies, groups etc, Google tag manager • cookies in remarketing
conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis
Merchant center creation, Data feed creation, Merchant center adwords linking, Shopping ad creation.
Video ad formats, bidding , true view video ads, remarketing
impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.

Faculty Profile / Trainer Profile

Rohit Salunke

Co-Founder – ingenious Group

A Computer Science graduate and Marketing Professional with more than 5 yrs of  Corporate experience in Digital marketing, Social Media Marketing, SEO, Channel Marketing and Business Development. Additionally in E-commerce website development, strategy making, SEO and business consultant to some startup companies from Pune.

Currently he works as digital marketing consultant to many leading organisations as well as some startups. He is also passionate to impart his corporate experience with students so he works as a trainer in ingenious Academy.

He has served top brands in his career like

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Google and Microsoft Certified

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Visit Our Branch

ingenious academy
Office No.15, 2nd Floor,
Mansarovar Arcade,
Above Cone-n-cakes(Farm food),
Near Gopal Cultural Hall,
ph- 9130016000