As per the statistics today 3 in 5 people in Asia and Pacific use the internet. While India has become the second-biggest smartphone market in terms of active unique smartphone users,it has crossed 220 million users. Eventually it has become habitual to check the information online either to find the route, address. People also search for best restaurant or shops or services nearby on internet. As a result of this, demands from advertisers are increasing in digital media. Though Digital marketing has previously been a mere subject among the syllabus of marketing courses, it has now emerged as a standalone subject.