About Digital Marketing
Digital Marketing is the modern way of promoting products or services and brands through various forms of electronic media such as internet marketing, mobile marketing, also display ads etc. Needless to say online marketing is an effective way of reaching large number of customers in less time. And comparatively it incurs low cost of investment. Since ingenious Academy believes in the importance of digital world, it helps you understand this with the help of digital marketing classes.
Why Digital Marketing ?
As per the statistics today 3 in 5 people in Asia and Pacific use the internet. While India has become the second-biggest smartphone market in terms of active unique smartphone users,it has crossed 220 million users. Eventually it has become habitual to check the information online either to find the route, address. People also search for best restaurant or shops or services nearby on internet. As a result of this, demands from advertisers are increasing in digital media. Though Digital marketing has previously been a mere subject among the syllabus of marketing courses, it has now emerged as a standalone subject.
Digital Marketing Training at ingenious Academy
Digital marketing course ingenious Academy covers all activities of online marketing such as SEO, Google Adwords, Display marketing, Remarketing. Additionally another topics include Social media marketing, Email Marketing and also some other tools. Moreover digital marketing certification programs enables you to become Google certified Digital Marketing Professional. Futhermore after completion of the classroom digital marketing course you will be confident to work especially for MNC’s, IT companies. You can also choose to work for FMCG companies or digital marketing agencies. You can also work in internet marketing teams of business setups. Never the less you can even start your own website and run business or work as a freelancer.
Additionaly, Ingenious Academy recruitment team would be responsible for placement assistance of everyone who undergoes our training program.
Our Google Certified Students
Who should join digital marketing classes?
Digital Marketing Course Content
Digital Marketing trends, Industry Overview
• Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class, all important aspects required for Search engine optimization; • CMS training - Wordpress, Plugins; Basic Website Designing, Development, • Live SEO Practice
• On page SEO ---Site Analysis, Competition Analysis, Keyword Research, Keyword Density, Title/Description/Keyword/Other Meta Tags Development • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,Heading H1, H2, H3 Tags, Anchor Text, Caption • Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.---------• Off page SEO----Understanding links, anchors, follow-nofollow • Google webmaster tool • PR checker tool • Backlink checker tool • Google Tag manager • Google Mapping/Listing ,Press release news syndication, RSS (Really Simple Syndication) Local and regional search engine indexing
• Google Adwords--
• Search Ads Campaign; •
Display Ads Campaign; •
Youtube ads Campaign; •
Remarketing Campaign; •
Live Campaigns practicals in each lecture
Paid ads with Microsoft Bing search engine
• Facebook - opengraph,Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics •
Twitter Ads - Page creation hashtags, discover, cards, strategies to add followers; Twitter cards •
Linked in - Content strategies, paid promotion
Channel creation, video promotion, increase viewership
• Ad server basics and installation.(Openx training) • display banner, understanding and implementing banner ad codes, geo-targeting, frequency capping, pixel tracking, conversions
• Affiliate marketing strategies, Implementation
• Setting up Google Web master tool • Webpage indexing • Learn to fetch google robots to crawl webpage • Search analytics • robot.txt • sitemap uploading • error resolving
Management of multiple tags, its linking to adword, Analytics, Re marketing accounts
• Creating Google analytics account, linking to website with & without tag manager • Understanding visitors behavior, Geo settings, web page arrival source and more
• Email marketing Strategy • Mail server working • Hard Bounce, Soft Bounce, Open rate, inbox , spam • Mail Chimp - Sending mail, use templates, landing pages, lead capturing, Mail Automation.
• App store optimization • App promotion • SMS marketing
• Digital Marketing audit • Web analytics • Planning Your Digital Marketing Campaign (Live Project)
Assessment and Certification
Finally all students will receive a certificate of Advance Digital Marketing Course from ingenious Academy.
Faculty Profile / Trainer Profile
Co-Founder – ingenious Group
A Computer Science graduate and Marketing Professional with more than 5 yrs of Corporate experience in Digital marketing, Social Media Marketing, SEO, Channel Marketing and Business Development. Additionally in E-commerce website development, strategy making, SEO and business consultant to some startup companies from Pune.
Currently he works as digital marketing consultant to many leading organisations as well as some startups. He is also passionate to impart his corporate experience with students so he works as a trainer in ingenious Academy.
He has served top brands in his career like
Google and Microsoft Certified
100% Live training
Visit Our Branch
Office No.15, 2nd Floor,
Above Cone-n-cakes(Farm food),
Near Gopal Cultural Hall,